Marketing Research: An Applied Orientation, Global Edition
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Marketing Research: An Applied Orientation, Global Edition

SKU: 9781292265636

Original price was: ₹9,792.82.Current price is: ₹7,834.26.

Unlock the power of data with Marketing Research: An Applied Orientation, Global Edition. This essential textbook, ideal for undergraduate and graduate students, offers a practical, hands-on approach to understanding marketing research. Guided by a proven six-step framework, you’ll learn to navigate qualitative and quantitative research strategies using real-world examples from leading companies. The 7th Edition is packed with current, relevant content and provides detailed guidance on utilizing SPSS and SAS programs, ensuring you gain the most comprehensive industry skills. Master the interplay between marketing research and management decisions with this invaluable resource from The Bookish Owl.

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Description

  • ISBN-10: 1292265639
  • ISBN-13: 978-1292265636
  • Edition: 7th
  • Publisher: Pearson
  • Publication date: 6 May 2019
  • Language: English
  • Dimensions: 21.6 x 2.8 x 27.7 cm
  • Print length: 888 pages

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