Essentials of Marketing Research
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Essentials of Marketing Research

SKU: 9781285752037

Original price was: ₹5,311.57.Current price is: ₹3,452.52.

Master the art of making smart business decisions with ESSENTIALS OF MARKETING RESEARCH, 5e, a comprehensive guide designed for aspiring managers. This essential textbook empowers you to effectively utilize marketing research for strategic planning and problem-solving. Learn to expertly design, collect, analyze, and report marketing research data, ensuring your firm meets current and future needs. The 5th edition is updated with the latest industry advancements, including crucial insights into behavioral tracking, social networking, and mobile technology’s impact on modern marketing research. Enhance your analytical skills and drive business success with this indispensable resource from The Bookish Owl.

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Description

  • ISBN-10: 1285752031
  • ISBN-13: 978-1285752037
  • Edition: 5th
  • Publisher: South-Western Pub
  • Publication date: 30 April 2013
  • Language: English
  • Dimensions: 22.23 x 1.91 x 27.94 cm
  • Print length: 452 pages

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