Description
- Print length: 288 pages
- Language: English
- Publisher: South-Western College Publishing
- Publication date: 12 February 2013
- Dimensions: 20.3 x 1.2 x 25.5 cm
- ISBN-10: 1285193903
- ISBN-13: 978-1285193908
Availability: In Stock
Services Marketing, International Edition
SKU: 9781285193908
Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.
Unlock the world of services marketing with ‘Services Marketing, International Edition’ from The Bookish Owl. This essential textbook delves into the core principles of services marketing, with a special focus on the innovative theater model and the transformative impact of technology. Explore a dynamic approach to human interactions, whether face-to-face or mediated by cutting-edge technology. Designed for students and professionals alike, this concise edition is enhanced by a robust online component, bridging the gap between print and digital learning. Discover interactive exercises, chapter summaries, and real-world examples to deepen your understanding and excel in the evolving landscape of services marketing. Order your copy today at The Bookish Owl!
5 in stock
