Description
- ISBN-10: 1285092597
- ISBN-13: 978-1285092591
- Edition: 16th edition
- Publisher: South-Western College Publishing
- Publication date: 1 January 2013
- Language: English
- Dimensions: 22.8 x 2.6 x 27.7 cm
- Print length: 784 pages
Original price was: ₹6,230.00.₹5,607.00Current price is: ₹5,607.00.
Discover the leading teaching and learning solution for marketing principles with CONTEMPORARY MARKETING, 16E, International Edition. This bestselling textbook, 9781285092591, consistently evolves, building on past successes with innovative new features. The Sixteenth Edition offers the most advanced, student-friendly, and instructor-supported text on the market. Stay ahead with current, relevant, and cutting-edge marketing strategies. Perfect for students and professionals seeking a comprehensive understanding of modern marketing practices, CONTEMPORARY MARKETING, 16E is unmatched in its field. Enhance your marketing knowledge with this essential, globally-focused guide from The Bookish Owl.
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