ISE International Marketing

Print length: 720 pages
Language: English
Publisher: McGraw-Hill Education
Publication date: 9 May 2023

Name: ISE International Marketing
SKU: 9781266151637
Availability: InStock

SKU: 9781266151637

Original price was: ₹6,858.75.Current price is: ₹6,172.87.

Discover the essential principles of global commerce with the 19th edition of ISE International Marketing. Esteemed authors Cateora, Gilly, and Graham deliver a comprehensive perspective, weaving together history, geography, language, religion, and economics to illuminate the unique cultural and environmental factors of diverse markets. This updated edition features over 300 new academic articles, current data, and vibrant visuals, all enhanced within McGraw-Hill Education’s Connect with adaptive SmartBook. Explore new real-world cases designed to sharpen critical thinking and benefit from insightful ‘Crossing Borders’ boxes offering practical company examples. The engaging 4-color design, including updated maps and exhibits, enhances understanding of global marketing and advertising nuances. Ideal for students seeking a deep dive into the dynamic international marketplace.

5 in stock

Category: Higher Education Textbooks Tag: John Graham