Description
- Print length: 672 pages
- Language: English
- Publisher: McGraw-Hill Education
- Publication date: 11 April 2022
- Dimensions: 27.6 x 2.8 x 21.5 cm
- ISBN-10: 1265072469
- ISBN-13: 978-1265072469
Availability: In Stock
RETAILING MANAGEMENT
SKU: 9781265072469
Original price was: ₹6,738.40.₹6,064.56Current price is: ₹6,064.56.
Discover the evolving world of retail with “Retailing Management, 11th Edition” from The Bookish Owl. This essential guide explores key strategic issues in retail, focusing on financial considerations, merchandise, and store management. Delve into how leading retailers leverage big data, social media, and seamless multichannel experiences. The 11th edition uniquely covers digital retailing with the 7C framework, influencer marketing, and AI, plus the impact of COVID-19 on strategy and supply chains. Featuring new cases on Amazon, Wayfair, and H&M, and the integrated McGraw Hill Connect digital learning platform, this book is your ultimate resource for understanding modern retail dynamics and driving business success.
5 in stock
