M: Marketing ISE: (I'll Be There in a Minute)
-10%
Availability: In Stock

M: Marketing ISE: (I'll Be There in a Minute)

SKU: 9781265056704

Original price was: ₹6,738.40.Current price is: ₹6,064.56.

Discover the latest in marketing with M: Marketing 8e, a comprehensive guide from The Bookish Owl. This edition highlights how marketing creates value, adapting to the dynamic landscape shaped by events like the COVID-19 pandemic, influencer trends, and ethical data practices. Explore real-world strategies from top companies like IKEA, Tesla, and TikTok, and understand how to connect with today’s customers, particularly Gen Z. Featuring new case studies, analytics exercises, and application-based activities, this book is essential for understanding modern marketing approaches, including social responsibility and sustainability. Stay current with evolving industry insights and prepare for the future of marketing.

5 in stock

Category: Tag:

Description

  • Print length: 530 pages
  • Language: English
  • Publisher: McGraw-Hill Education
  • Publication date: 24 March 2022
  • Dimensions: 23 x 1.7 x 27.5 cm
  • ISBN-10: 1265056706
  • ISBN-13: 978-1265056704

Related products