Description
- ISBN-10: 1259251632
- ISBN-13: 978-1259251634
- Edition: 14th
- Publisher: McGraw-Hill Education
- Publication date: 16 April 2014
- Language: English
- Dimensions: 21.84 x 2.54 x 27.18 cm
- Print length: 736 pages
Availability: In Stock
Essentials of Marketing (Int'l Ed)
Unlock the secrets of effective marketing with ‘Essentials of Marketing (Int’l Ed)’. This authoritative textbook, a staple for students and professionals, delves into marketing strategy planning, focusing on how to master customer satisfaction. The 14th edition builds on its pioneering ‘four Ps’ managerial approach, organizing complex marketing ideas into an easily understandable and applicable framework. Discover practical skills, analytical abilities, and how-to-do-it techniques designed to prepare you for real-world marketing challenges. The authors seamlessly integrate crucial topics like digital marketing, relationship marketing, and international marketing, avoiding compartmentalization. Gain confidence in analyzing marketing situations and developing winning strategies with this comprehensive guide from McGraw-Hill Education.
