ENTREPRENEURSHIP MARKETING : PRINCIPLES AND PRACTICE OF SME MARKETING, 2ND EDITION

Name: ENTREPRENEURSHIP MARKETING : PRINCIPLES AND PRACTICE OF SME MARKETING, 2ND EDITION
SKU: 9781138585232
Availability: InStock

SKU: 9781138585232

Original price was: ₹4,331.40.Current price is: ₹3,984.88.

Unlock the secrets of SME marketing with ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing, 2nd Edition’. This essential textbook from The Bookish Owl delves into the core principles, strategies, and challenges unique to small and medium-sized enterprises. Discover how to navigate modern marketing landscapes, including social media, mobile marketing, and consumer-generated content. Fully updated, this edition explores crucial topics like crowdfunding, stakeholder roles, and provides practical insights through real-life case studies and hands-on exercises. Ideal for advanced undergraduate and postgraduate students of SMEs, Marketing, and Enterprise, as well as business professionals seeking to thrive in today’s dynamic business world. Gain the knowledge to enhance your marketing effectiveness and drive business success.

5 in stock

Category: Business & Economics Tag: Sonny Nwankwo