Description
- ISBN-10: 1138497282
- ISBN-13: 978-1138497283
- Edition: 2nd
- Publisher: Routledge
- Publication date: 29 June 2023
- Language: English
- Dimensions: 24.77 x 1.91 x 19.69 cm
- Print length: 486 pages
Availability: In Stock
Digital Marketing: Integrating Strategy, Sustainability, and Purpose
SKU: 9781138497283
Original price was: ₹5,895.95.₹5,306.35Current price is: ₹5,306.35.
Unlock sustainable growth with ‘Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition.’ This essential guide from The Bookish Owl helps you master the latest digital tactics and strategic insights, creating a roadmap for a digital mindset and competitive advantage. Learn to strategically integrate digital trends with your core values, build customer loyalty, and achieve purpose-driven business outcomes. Discover the ‘Sustainable Marketing Normal,’ the 6Ps of modern marketing, key drivers of change, and the impact of emerging technologies. Dive into network thinking and data analytics, enhanced by interactive exercises and a dynamic companion website. Ideal for marketers and students seeking to thrive in the digital age and drive future business opportunities.
5 in stock
