CASES IN PUBLIC RELATIONS MANAGEMENT : THE RISE OF SOCIAL MEDIA AND ACTIVISM, 3RD EDITION

Name: CASES IN PUBLIC RELATIONS MANAGEMENT : THE RISE OF SOCIAL MEDIA AND ACTIVISM, 3RD EDITION
SKU: 9781138088870
Availability: InStock

SKU: 9781138088870

Original price was: ₹9,626.80.Current price is: ₹8,664.12.

Explore the dynamic world of public relations with ‘Cases in Public Relations Management: The Rise of Social Media and Activism, 3rd Edition’. This essential text, perfect for advanced students and professionals, features 18 new cases, including major brands like Snap, Wells Fargo, and Starbucks, alongside critical analysis of current events and ethical dilemmas. Through a problem-based approach, you’ll delve into strategic communication, management practices, and the latest PR strategies, with a strong focus on social media and social responsibility. Developed by “The Bookish Owl”, this 3rd edition enhances your understanding and prepares you for real-world PR challenges with robust online resources for both instructors and students.

5 in stock

Category: Reference Tag: Patricia Swann