Marketing Graffiti

ISBN-10: 1138013331
ISBN-13: 978-1138013339
Edition: 2nd
Publisher: Routledge

Name: Marketing Graffiti
SKU: 9781138013339
Availability: InStock

SKU: 9781138013339

Original price was: ₹5,173.85.Current price is: ₹4,656.46.

Discover a fresh perspective on marketing with “Marketing Graffiti,” a radical and unique textbook from The Bookish Owl. Moving beyond traditional business functions, this essential guide redefines marketing as an integral part of our culture and everyday lives. By understanding our roles as active consumers and part-time marketers, you’ll gain immediate recognition of marketing phenomena. This second edition critically examines products, brands, and technologies, including the impact of social media, from a social science and cultural studies viewpoint. Explore concepts like market exclusion, consumer innovation, collaborative consumption, and more, with contributions from leading experts. Perfect for students and anyone seeking a deeper understanding of how marketing shapes our world.

5 in stock

Category: Business & Economics Tag: Mike Saren