Description
- ISBN-10: 113362846X
- ISBN-13: 978-1133628460
- Edition: 16th
- Publisher: Taxmann Publications Private Limited
- Publication date: 1 January 2013
- Language: English
- Dimensions: 23.5 x 2.54 x 28.58 cm
- Print length: 670 pages
Original price was: ₹7,083.57.₹4,604.32Current price is: ₹4,604.32.
Discover the latest in marketing with CONTEMPORARY MARKETING 16E, the leading textbook for marketing principles. This enhanced edition builds upon its esteemed legacy, introducing innovative approaches and the most current strategies in the field. Designed for students and instructors alike, this text offers an unparalleled learning experience, blending cutting-edge content with user-friendly features. CONTEMPORARY MARKETING 16E is your essential guide to understanding and mastering modern marketing techniques. Explore relevant, up-to-date insights that keep you ahead in the dynamic world of business. Available now at The Bookish Owl for your academic success. Access supplementary resources via InfoTrac Student Collections.
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