Description
- ISBN-10: 1133490530
- ISBN-13: 978-1133490531
- Edition: 13th edition
- Publisher: Wadsworth Publishing Co Inc
- Publication date: 6 February 2012
- Language: English
- Dimensions: 18.7 x 2 x 23.2 cm
- Print length: 512 pages
Original price was: ₹5,340.00.₹4,806.00Current price is: ₹4,806.00.
Master the art of persuasion with PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition. This essential guide from The Bookish Owl delves into the latest persuasion theories, research, and ethical considerations. Explore how politics, mass media, advertising, and the internet shape our understanding in today’s hyper-connected world. This edition significantly expands on ethics and the impact of social media, equipping you to become a more critical consumer and ethical communicator. Packed with engaging illustrations and real-world examples, this book encourages you to apply persuasion concepts to your daily life. Understand persuasion in action and develop crucial analytical skills.
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