Description
- ISBN-10: 1133273432
- ISBN-13: 978-1133273431
- Edition: 5th
- Publisher: South-Western College Publishing
- Publication date: 24 April 2012
- Language: English
- Dimensions: 21.6 x 1.6 x 27.5 cm
- Print length: 480 pages
Availability: In Stock
ESSENTIALS OF MARKETING RESEARCH AND QUALTRICS CARD, 5TH EDN
SKU: 9781133273431
Original price was: ₹4,450.00.₹4,094.00Current price is: ₹4,094.00.
Master marketing research with ESSENTIALS OF MARKETING RESEARCH, 5TH EDN. This essential guide places you in the manager’s role, providing concise yet thorough coverage to empower effective business decisions. Learn to perform core marketing research tasks, from data design and collection to analysis and reporting, addressing a firm’s current and future needs. Reflecting the latest industry trends, the Fifth Edition emphasizes behavioral tracking, social networking, and smartphone impacts on marketing research. Ideal for students and professionals seeking to leverage data for strategic advantage. This valuable resource, including the Qualtrics Card, is a must-have for any marketing professional at ‘The Bookish Owl’.
5 in stock
