Description
- ISBN-10: 1133108148
- ISBN-13: 978-1133108146
- Edition: International
- Publisher: South Western Educational Publishing
- Publication date: 27 April 2011
- Language: English
- Dimensions: 21.59 x 3.18 x 27.31 cm
- Print length: 736 pages
Original price was: ₹7,083.57.₹4,604.32Current price is: ₹4,604.32.
Discover the latest in marketing principles with MARKETING 3E, updated for 2011 and featuring a 2012 copyright. This comprehensive guide, perfect for aspiring marketers and students, covers essential business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing. Explore the ‘big picture’ of marketing as a career and gain insights into successfully marketing goods, services, and ideas. With a new Social Media Unit and a Math Review Appendix, this edition ensures you’re equipped with current strategies. Ideal for those preparing for DECA performance indicators, MARKETING 3E provides the knowledge needed to excel in the dynamic world of marketing. Your journey to marketing mastery starts here at The Bookish Owl.
5 in stock