Description
- Print length: 256 pages
- Language: English
- Publisher: Wiley
- Publication date: 12 December 2023
- Dimensions: 16 x 2.54 x 23.11 cm
- ISBN-10: 1119835216
- ISBN-13: 978-1119835219
Availability: In Stock
Marketing 6.0: The Future Is Immersive
SKU: 9781119835219
Original price was: ₹2,492.00.₹2,292.64Current price is: ₹2,292.64.
Dive into the future of marketing with “Marketing 6.0: The Future Is Immersive” by Philip Kotler. This essential guide explores metamarketing, blending technological evolution with significant shifts in consumer behavior. Discover how to leverage advancements like metaverses and extended reality to create truly interactive and immersive customer experiences across both physical and digital spaces. Kotler, the visionary behind the “Four P’s of Marketing,” reveals how to integrate new technologies and business models to meet customer needs and address global challenges. Learn about the unique behaviors of Generation Z and Alpha, overcome obstacles in creating engaging experiences, and understand the importance of sustainability. “Marketing 6.0” is your roadmap to staying relevant in a rapidly evolving marketplace, offering a powerful convergence of physical and digital engagement.
5 in stock
