Description
- ISBN-10: 1111573239
- ISBN-13: 978-1111573232
- Publisher: South Western Educational Publishing
- Publication date: 1 January 2012
- Language: English
- Dimensions: 22.86 x 1.91 x 28.58 cm
- Print length: 480 pages
Availability: In Stock
ADVERTISING AND SALES PROMOTION, 1ST EDITION
SKU: 9781111573232
Original price was: ₹8,628.55.₹7,765.70Current price is: ₹7,765.70.
Dive into the dynamic world of advertising with ADVERTISING AND SALES PROMOTION, 1ST EDITION. This comprehensive guide, perfect for aspiring marketers and business enthusiasts, offers a deep dive into the core principles and practices of modern advertising. Explore the critical social, ethical, and legal dimensions, understand historical influences, and master strategic media decision-making within integrated marketing communications. The book covers essential techniques across print, broadcast, and digital media, showcasing how to effectively reach target audiences and boost consumer awareness. Featuring engaging ads, exhibits, and photographs, this text provides a solid grasp of current advertising challenges and opportunities. Prepare for an exciting career in promotion and marketing with ADVERTISING AND SALES PROMOTION from The Bookish Owl.
5 in stock
