Description
- ISBN-10: 9781111525842
- ISBN-13: 978-1111525842
- Edition: 1st
- Publisher: South-Western College Publishing
- Publication date: 20 September 2012
- Language: English
- Dimensions: 20.32 x 0.76 x 25.4 cm
- Print length: 250 pages
Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.
Unlock the power of data-driven marketing with ‘Marketing Models’ from The Bookish Owl. This essential guide tackles the critical balance between quantitative skills and qualitative concepts, empowering you to translate massive customer data into actionable insights. Discover optimal methods for making fact-based strategic decisions and demonstrating the financial return of your marketing initiatives. Essential for modern marketers, this book addresses the increasing demand for measurable results, making marketing dashboards and metrics central to success. Learn to leverage customer data effectively and enhance your decision-making capabilities in today’s competitive landscape. Perfect for students and professionals seeking to master marketing analytics and drive impactful results.
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