STRATEGIC MANAGEMENT ESSENTIALS,3ED
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STRATEGIC MANAGEMENT ESSENTIALS,3ED

SKU: 9781111525200

Original price was: ₹5,340.00.Current price is: ₹4,806.00.

Unlock the core principles of business success with STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition. This essential guide from The Bookish Owl offers a concise yet comprehensive exploration of strategic management, perfect for students and professionals. Focusing on critical concepts and the influential “business model” framework, this textbook delves into competitive advantage, corporate performance, strategic leadership, technology, and business ethics. Grounded in real-world application and cutting-edge research, it features an extensive case program with diverse companies to hone your analytical skills. Master the essentials of effective strategy and gain a competitive edge with this indispensable resource.

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Description

  • ISBN-10: 111152520X
  • ISBN-13: 978-1111525200
  • Edition: 3rd edition
  • Publisher: CENGAGE Learning Custom Publishing
  • Publication date: 26 August 2011
  • Language: English
  • Dimensions: 20.4 x 1.4 x 25.5 cm
  • Print length: 384 pages

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