Name: Social Marketing: Behavior Change for Good
SKU: 9781071851647
Availability: InStock

Social Marketing: Behavior Change for Good

SKU: 9781071851647

Discover the power of Social Marketing: Behavior Change for Good, the essential guide to creating impactful campaigns that drive positive societal change. This 7th Edition, by renowned authors Nancy R. Lee, Philip Kotler, and Julie Colehour, offers a robust 10-step strategic marketing plan, perfect for students and practitioners alike. Explore 12 new case studies and numerous contemporary examples addressing critical issues like COVID-19, environmental protection, and social equity. With significantly expanded coverage of social media’s role, this definitive resource equips you to design and implement successful social marketing initiatives for public health, environmental sustainability, and community empowerment. Make a difference with “The Bookish Owl” and this invaluable textbook.

5 in stock