Description
- ISBN-10: 1041040814
- ISBN-13: 978-1041040811
- Publisher: Taylor & Francis
- Publication date: 9 January 2025
- Dimensions: 22.86 x 15.24 x 1.41 cm
- Print length: 262 pages
Availability: In Stock
Strategic Luxury Management:Value Creation and Creativity for Competitive Advantage
SKU: 9781041040811
Original price was: ₹1,295.00.₹1,036.00Current price is: ₹1,036.00.
Unlock the secrets of the luxury market with ‘Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage.’ This essential guide offers a unique strategic perspective on how luxury brands thrive, moving beyond consumer focus to explore complex managerial decisions in competitive environments. Discover how to define a luxury firm, assess creativity as a management strategy, and navigate the competitive landscape for sustained success. Packed with international case studies and practical insights, this book is indispensable for MBA students, postgraduate learners in luxury management, and industry professionals seeking to master value creation and competitive advantage in the dynamic world of luxury. Elevate your understanding of luxury management with this comprehensive resource from The Bookish Owl.
5 in stock
