Description
- ISBN-10: 1032983566
- ISBN-13: 978-1032983561
- Edition: 1st
- Publisher: Taylor & Francis
- Publication date: 28 March 2022
- Dimensions: 17.4 x 24.6 x 6.88 cm
- Print length: 214 pages
Availability: In Stock
Qualitative Research Using Social Media
SKU: 9781032983561
Original price was: ₹1,095.00.₹1,040.25Current price is: ₹1,040.25.
Unlock the power of social media for your research with “Qualitative Research Using Social Media.” This essential guide, perfect for students and emerging researchers, demystifies the application of qualitative methods to rich social media data. Learn to study influencers, analyze online opinions, and explore visual content like memes and videos. The book provides a clear, step-by-step approach to developing research projects, from formulating questions to choosing and applying methods such as discourse analysis, ethnography, and content analysis. With contemporary examples, it empowers you to investigate social media’s impact on politics, activism, commerce, and everyday life. Discover how to ask relevant questions and analyze language and visual content effectively, making this a vital resource for understanding our digitally integrated society.
5 in stock
