Description
- Print length: 299 pages
- Language: English
- Publication date: 9 April 2025
- Dimensions: 15.6 x 1.75 x 23.4 cm
- ISBN-10: 1032776706
- ISBN-13: 978-1032776705
Original price was: ₹5,829.81.₹4,663.85Current price is: ₹4,663.85.
Unlock the secrets to successful digital product management with ‘Digital Product Management: Strategic Planning and Market Opportunity.’ This essential guide, perfect for product managers, entrepreneurs, and business leaders, dives deep into navigating today’s dynamic digital landscape. Discover how to master strategic planning, identify lucrative market opportunities, and develop winning product strategies. Learn to conduct effective market research, build compelling business cases, and define product positioning. Explore practical pricing, packaging, and go-to-market plans, reinforced by real-world case studies like Grab, Zoom, and Shopify. Equip yourself with the actionable frameworks and insights needed to drive growth and thrive in the digital economy. A must-read for anyone aiming to excel in digital product leadership.
5 in stock