Food Marketing and Labelling: A Practical Guide

Print length: 344 pages
Language: English
Publication date: 26 June 2025

Name: Food Marketing and Labelling: A Practical Guide
SKU: 9781032753003
Availability: InStock

SKU: 9781032753003

Original price was: ₹14,280.00.Current price is: ₹11,424.00.

Unlock the complexities of the modern food market with ‘Food Marketing and Labelling: A Practical Guide’. This essential book offers a comprehensive exploration of how food marketing, innovative labelling, and cutting-edge technology converge. Delve into 14 insightful chapters covering consumer psychology, branding strategies, crucial food labelling regulations, and the latest technological advancements. Discover practical insights into sustainable and ethical practices within the food industry. Perfect for consumers, practitioners, and scholars, this guide provides a holistic view and real-world case studies to enhance understanding and navigate the dynamic landscape of food production and promotion. Essential reading for anyone involved in the food sector, from farm to fork.

5 in stock

Category: Sciences Tag: Debasish Biswas