Now Media: The Evolution of Electronic Communication
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Now Media: The Evolution of Electronic Communication

Explore the fascinating evolution of electronic communication with “Now Media: The Evolution of Electronic Communication,” the definitive fifth edition from The Bookish Owl. This leading text offers students a clear, chronological journey through a century of media transformation, from print and radio to today’s dynamic digital landscape. Discover how past innovations paved the way for ‘now media,’ including social media, personal devices, film, VR, and digital advertising. Featuring new chapters on video games and the modern media business, this essential guide delves into influencers, YouTubers, and the pervasive impact of AI. A must-read for students and scholars of communication history and digital media.

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Description

  • ISBN-10: 1032704306
  • ISBN-13: 978-1032704302
  • Edition: 5th
  • Publisher: Routledge
  • Publication date: 7 May 2025
  • Language: English
  • Dimensions: 20.96 x 2.21 x 27.94 cm
  • Print length: 400 pages

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