Name: Qualitative Research Methods for Media Studies
SKU: 9781032600710
Availability: InStock

Qualitative Research Methods for Media Studies

SKU: 9781032600710

Unlock the power of qualitative research in media studies with this essential guide. The 4th edition of “Qualitative Research Methods for Media Studies” equips students and researchers with cutting-edge techniques, from interviewing and focus groups to digital ethnography and the latest in generative AI. This comprehensive resource offers practical, step-by-step instructions, real-world case studies from published media research, and in-depth discussions on ethical considerations. Explore innovative approaches to data analysis, social media research, and the impact of AI on qualitative inquiry. Ideal for anyone navigating today’s convergent media landscape, this book provides the foundational knowledge and advanced insights needed for impactful media scholarship. Perfect for “The Bookish Owl” collection, it’s your key to mastering qualitative media research.

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