Description
- ISBN-10: 1032522437
- ISBN-13: 978-1032522432
- Edition: 2nd
- Publisher: Routledge
- Publication date: 20 March 2024
- Language: English
- Dimensions: 17.53 x 2.29 x 24.13 cm
- Print length: 432 pages
Original price was: ₹6,257.00.₹5,631.30Current price is: ₹5,631.30.
Explore the dynamic interplay of entrepreneurship, innovation, and sustainable growth with this essential guide. Updated for 2024, this edition delves into how advancements in technology are reshaping business and empowering entrepreneurs globally. Ideal for students and professionals, it offers fundamental concepts, practical applications, and real-world case studies from diverse economies. Discover key strategies in marketing, finance, HR, and IT, alongside crucial discussions on environmental impact, diversity, and post-COVID challenges. Featuring engaging exercises, concept summaries, and comprehensive support for both learners and educators, this book provides a holistic perspective on the theory, policy, and practice of building successful and sustainable ventures. A must-read for aspiring and established entrepreneurs, policymakers, and academics seeking to drive innovation and foster economic development.
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