The Media Economy (Media Management and Economics Series)

Name: The Media Economy (Media Management and Economics Series)
SKU: 9781032491332
Availability: InStock

SKU: 9781032491332

Original price was: ₹8,904.70.Current price is: ₹8,014.23.

Explore the evolving media landscape with “The Media Economy, Third Edition.” This comprehensive textbook offers a deep dive into media industries, from global to individual levels, analyzing the impact of technology, globalization, and regulation. Discover updated theories, international case studies from Asia, Europe, and Latin America, and current data defining today’s media markets. The new edition provides expanded insights into streaming business models and the effects of Covid-19. Essential for students and professionals in media economics, management, and industries, this book offers a crucial, holistic perspective on media’s role in the global economy. Get your copy at The Bookish Owl today!

5 in stock

Category: Higher Education Textbooks Tag: Alan B. Albarran