Description
- ISBN-13: 978-1000610918
- Edition: 6th
- Publisher: Routledge
- Accessibility: Learn more
- Publication date: 22 July 2022
- Language: English
- File size: 41.5 MB
Availability: In Stock
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
SKU: 9781032450353
Original price was: ₹1,150.00.₹1,092.50Current price is: ₹1,092.50.
Master the art of online marketing with “Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing.” This essential 6th edition guide provides a practical roadmap for creating effective, integrated digital marketing plans. Discover how to evaluate digital marketing principles, seamlessly blend online and offline communications, and implement customer-driven strategies for digital transformation. Written by seasoned consultants, this book offers actionable insights to reduce trial-and-error, enhance campaign performance, and measure success. Explore the latest advancements in digital analytics, AI, machine learning, ethics, and privacy. Packed with new international case studies and real-world examples, it’s the definitive resource for students and managers seeking to leverage digital technologies and data for marketing success. Enhance your digital marketing strategy and drive measurable results.
5 in stock
