Behavioral Economics
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Behavioral Economics

SKU: 9781032414102

Original price was: ₹7,099.45.Current price is: ₹6,389.50.

Discover the revolutionary field of behavioral economics with this comprehensive textbook from The Bookish Owl. This essential guide reintroduces the human element into economic theory, exploring how psychological factors, biases, and social considerations shape our decisions. Delve into key concepts like mental accounting, prospect theory, and present bias, and see their real-world applications in auctions, financial markets, and charitable giving. Updated for its 4th edition, this book now features expanded coverage of fraud, cryptocurrency, public health, and the impact of the COVID-19 pandemic. Ideal for advanced undergraduate and graduate students, it offers a fascinating look at why we behave the way we do and how to foster greater happiness. Enhance your understanding of economic behavior and its impact on the world.

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Description

  • ISBN-10: 1032414103
  • ISBN-13: 978-1032414102
  • Edition: 4th
  • Publication date: 22 January 2024
  • Language: English
  • Dimensions: 15.6 x 3.51 x 23.39 cm
  • Print length: 577 pages

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