Description
- ISBN-10: 1032391162
- ISBN-13: 978-1032391168
- Edition: 7th
- Publisher: Routledge
- Publication date: 14 March 2024
- Language: English
- Dimensions: 17.81 x 3.2 x 25.4 cm
- Print length: 510 pages
Availability: In Stock
Strategic Planning for Public Relations
SKU: 9781032391168
Original price was: ₹9,265.75.₹8,339.17Current price is: ₹8,339.17.
Master public relations strategy with the 7th edition of Strategic Planning for Public Relations. This leading textbook by Deborah Silverman and Ronald Smith offers clear, step-by-step guidance for developing and implementing impactful PR campaigns. Ideal for undergraduate and graduate students, this edition features updated case studies, including award-winning examples, and essential “Ethics Minutes” scenarios. It significantly expands coverage of social media and adopts the PESO model (paid, earned, shared, owned media) for a comprehensive understanding of tactics. Enhance your learning with extensive online resources for students and instructors, including sample campaigns, checklists, and teaching materials. This essential guide from The Bookish Owl equips you with the skills for modern public relations success.
5 in stock
