eMarketing: Digital Marketing Strategy
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eMarketing: Digital Marketing Strategy

SKU: 9781032358017

Original price was: ₹6,618.05.Current price is: ₹5,956.24.

Master digital marketing with eMarketing: Digital Marketing Strategy, 9th Edition. This essential textbook from The Bookish Owl provides a robust foundation, seamlessly blending digital marketing with traditional frameworks to help you think like a true marketer. Focusing on performance metrics and a strategic approach, this highly practical guide is updated with the latest trends including SEO, AI, Big Data, Customer Experience, and ethical considerations. Featuring updated global case studies and engaging pedagogical tools like success stories and technical insights, it’s perfect for undergraduate students in Digital Marketing and Digital Business. Enhance your learning with online resources. Get your copy at The Bookish Owl and build your ultimate digital marketing plan.

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Description

  • ISBN-10: 1032358017
  • ISBN-13: 978-1032358017
  • Edition: 9th
  • Publisher: Routledge
  • Publication date: 5 June 2023
  • Language: English
  • Dimensions: 17.78 x 2.29 x 25.4 cm
  • Print length: 442 pages

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