Digital Media and Innovation: Management and Design Strategies in Communication (Media Management and Economics Series)

Print length: 284 pages
Language: English
Publication date: 26 March 2024

Name: Digital Media and Innovation: Management and Design Strategies in Communication (Media Management and Economics Series)
SKU: 9781032278469
Availability: InStock

SKU: 9781032278469

Original price was: ₹4,692.45.Current price is: ₹4,317.05.

Discover essential management and design strategies for communication innovation with the fully updated “Digital Media and Innovation.” This leading-edge book delves into how smart companies are transforming the digital economy with unique products and services. Explore intelligent networks, disruptive business models, and emerging areas like social media, AI, the metaverse, and smart cities. Featuring insights from industry giants like Apple and Zoom, “Digital Media and Innovation” examines the key people, companies, and strategies driving success in communication industries. Ideal for advanced undergraduate and graduate students in media management and business innovation, as well as media and business professionals seeking to understand the power of good ideas and sustainable company success in today’s competitive landscape.

5 in stock

Category: Reference Tag: Richard A. Gershon