The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

SKU: 9781032268187

Original price was: ₹11,071.00.Current price is: ₹9,963.90.

Explore the art and science of persuasion in the digital age with ‘The Dynamics of Persuasion: Communication and Attitudes in the 21st Century.’ This essential 8th edition from Routledge delves into the theoretical foundations and practical applications of persuasive communication. Discover how contemporary issues like misinformation, health campaigns, and global events, including the COVID-19 pandemic, are shaped by persuasion. The book offers fresh insights into climate change, racial injustice, and bridging political divides, making it an invaluable resource for students and professionals in communication, psychology, and business. Understand persuasion’s power and limitations, and develop a more informed perspective with this updated guide. Ideal for undergraduate and graduate courses.

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Description

  • ISBN-10: 1032268182
  • ISBN-13: 978-1032268187
  • Edition: 8th
  • Publication date: 30 June 2023
  • Language: English
  • Dimensions: 17.8 x 2.82 x 25.4 cm
  • Print length: 480 pages

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