Analyzing Media Messages: Using Quantitative Content Analysis in Research
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Analyzing Media Messages: Using Quantitative Content Analysis in Research

SKU: 9781032264677

Original price was: ₹5,173.85.Current price is: ₹4,656.46.

Unlock the power of quantitative content analysis with the 5th edition of “Analyzing Media Messages.” This essential guide from The Bookish Owl equips you with the skills to design and execute rigorous content analysis research. Dive into clear definitions, step-by-step instructions, and real-world examples, including updated coverage of digital sampling, computerized analysis, and social media research. Perfect for communication and media studies students, and a valuable supplement for research methods courses. Enhance your understanding and elevate your research with this concise and accessible textbook.

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Description

  • ISBN-10: 1032264675
  • ISBN-13: 978-1032264677
  • Edition: 5th
  • Publication date: 22 December 2023
  • Language: English
  • Dimensions: 15.19 x 1.4 x 22.91 cm
  • Print length: 232 pages

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