Social Media Measurement and Management: Entrepreneurial Digital Analytics
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Social Media Measurement and Management: Entrepreneurial Digital Analytics

SKU: 9781032247861

Original price was: ₹5,173.85.Current price is: ₹4,656.46.

Unlock the power of social media with ‘Social Media Measurement and Management: Entrepreneurial Digital Analytics’, the essential guide from Jeremy Harris Lipschultz. This thoroughly revised second edition provides a critical, practical, and accessible approach to digital data and social media analytics. Perfect for students and professionals, it delves into entrepreneurship, marketing, and technology, illustrating how to drive awareness, engagement, and business outcomes across all media channels. Discover strategies for effective measurement, learn to navigate the evolving landscape of AI and machine learning in social media, and explore new legal and ethical considerations. Packed with theoretical insights, practical advice, case studies, and a comprehensive glossary, this book is your ultimate resource for mastering social media communication and analytics.

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Description

  • ISBN-10: 103224786X
  • ISBN-13: 978-1032247861
  • Edition: 2nd
  • Publication date: 1 August 2024
  • Language: English
  • Dimensions: 17.8 x 1.88 x 25.4 cm
  • Print length: 308 pages

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