STRATEGIC MARKETING MANAGEMENT, 3RD EDITION

ISBN-10: 1032197269
ISBN-13: 978-1032197265
Edition: Third
Publisher: Routledge

Name: STRATEGIC MARKETING MANAGEMENT, 3RD EDITION
SKU: 9781032197265
Availability: InStock

SKU: 9781032197265

Original price was: ₹1,795.00.Current price is: ₹1,651.40.

Unlock the secrets of successful business growth with STRATEGIC MARKETING MANAGEMENT, 3RD EDITION. This definitive textbook, a cornerstone for marketing professionals and students, offers a practical, step-by-step guide to navigating the complexities of modern marketing. Explore five crucial strategic stages, from analysis and formulation to implementation and control. This revised edition features vital new content on competitive advantage, the expanded marketing mix, e-marketing, branding, and customer relationship management, addressing the evolving marketing landscape. With updated mini-cases and chapter summaries, it’s an indispensable resource for undergraduate and graduate students, CIM Diploma candidates, and anyone seeking to master strategic marketing management. Elevate your marketing strategy with this authoritative guide.

5 in stock

Category: Higher Education Textbooks Tag: Richard M.S. Wilson