Description
- ISBN-10: 1032161493
- ISBN-13: 978-1032161495
- Edition: 9th
- Publication date: 15 November 2022
- Language: English
- Dimensions: 17.8 x 2.54 x 25.4 cm
- Print length: 442 pages
Original price was: ₹21,061.25.₹18,955.13Current price is: ₹18,955.13.
Unlock the secrets to digital success with ‘eMarketing: Digital Marketing Strategy, 9th Edition’. This essential textbook from The Bookish Owl provides a robust foundation for aspiring marketers, seamlessly bridging traditional marketing principles with cutting-edge digital tactics. Dive deep into SEO, customer experience, big data, AI, and more, all within a strategic framework focused on performance. Packed with updated global case studies, practical examples, and engaging pedagogical features like ‘success stories’ and ‘let’s get technical’ boxes, this is your ultimate guide to crafting and executing winning digital marketing plans. Perfect for undergraduate students seeking to excel in the dynamic world of digital business.
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