The Business of Television
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The Business of Television

SKU: 9781032012988

Original price was: ₹4,692.45.Current price is: ₹4,317.05.

Unlock the secrets of the U.S. television and streaming industry with the essential guide, “The Business of Television” by Ken Basin. This expanded second edition provides an in-depth, accessible overview of television’s financial, legal, and deal-making landscape. Explore the latest trends in streaming, crucial negotiation strategies, the impact of recent industry strikes, and the evolving role of AI. Featuring real-world examples, chapter summaries, and an expanded glossary, this book is an indispensable resource for creative professionals, executives, lawyers, and students navigating the dynamic world of television. Discover critical insights into rights, talent, licensing, international production, and more. An updated and comprehensive reference for anyone serious about television.

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Description

  • ISBN-10: 1032012986
  • ISBN-13: 978-1032012988
  • Edition: Expanded,Updated
  • Publication date: 19 September 2024
  • Language: English
  • Dimensions: 15.19 x 3.71 x 22.91 cm
  • Print length: 680 pages

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