POLITICAL MARKETING: THEORY AND CONCEPTS
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POLITICAL MARKETING: THEORY AND CONCEPTS

SKU: 9780857025814

Original price was: ₹6,739.60.Current price is: ₹6,065.64.

Explore the intricacies of Political Marketing: Theories and Concepts, an essential guide for understanding how political parties strategize to win elections and maintain power. This book, ideal for advanced undergraduate and postgraduate students, delves into the theoretical foundations and cutting-edge concepts driving modern political campaigns. Authored by leading experts, it breaks down complex ideas into an accessible format, perfect for students and novice researchers. Each chapter features clear introductions, learning summaries, discussion questions, key terms, and further reading suggestions, making it a comprehensive resource for anyone studying political marketing. Discover the art and science behind political success with this insightful text from The Bookish Owl.

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Description

  • ISBN-10: 0857025813
  • ISBN-13: 978-0857025814
  • Edition: Annotated
  • Publisher: SAGE Publications Ltd.
  • Publication date: 13 May 2013
  • Language: English
  • Dimensions: 16.99 x 1.3 x 24.21 cm
  • Print length: 209 pages

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