FOCUS GROUP RESEARCH, 4 VOLUMES SET
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FOCUS GROUP RESEARCH, 4 VOLUMES SET

SKU: 9780857025678

Original price was: ₹85,448.50.Current price is: ₹76,903.65.

Discover the comprehensive power of focus groups with the “FOCUS GROUP RESEARCH, 4 VOLUMES SET” by Graham Walden. This essential four-volume collection, perfect for “The Bookish Owl” collection, delves into every facet of this versatile research technique. Graham Walden meticulously guides readers through understanding what focus groups are, their optimal applications, inherent strengths and weaknesses, and crucial ethical considerations. Spanning diverse disciplines, this set offers extraordinary insights for marketers, researchers, students, and professionals seeking to master qualitative data collection. Enhance your research skills and unlock deeper consumer understanding with this authoritative guide.

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Description

  • ISBN-10: 0857025678
  • ISBN-13: 978-0857025678
  • Edition: 1st
  • Publisher: SAGE Publications Ltd.
  • Publication date: 21 September 2012
  • Language: English
  • Dimensions: 16.51 x 12.7 x 24.13 cm
  • Print length: 1656 pages

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