Description
- Print length: 336 pages
- Language: English
- Publisher: Kogan Page Special Priced Titles
- Publication date: 6 November 2012
- Dimensions: 20 x 14 x 4 cm
- ISBN-10: 0824700066
- ISBN-13: 978-0824700096
Original price was: ₹28,464.00.₹18,501.60Current price is: ₹18,501.60.
Unlock the secrets to successful distribution strategies with ‘Distribution Channels,’ your essential guide from The Bookish Owl. This comprehensive title delves deep into understanding go-to-market partners and their business models, empowering you to optimize your distribution network. Explore the crucial roles of distributors, wholesalers, retailers, and final-tier players, and learn how to interpret their business models for maximum commercial advantage. Whether you manage your company’s distribution channels or are a part of one, this book provides tactical and strategic insights to improve your business distribution models. Master market access, customer servicing, brand control, and differentiation to effectively get products and services to market. Essential reading for business professionals seeking to enhance their distribution operations and boost sales.
5 in stock