Description
- ISBN-10: 0805807179
- ISBN-13: 978-0805807172
- Edition: 1st
- Publication date: 13 October 1994
- Part of series: Routledge Communication
- Language: English
- Dimensions: 15.84 x 1.96 x 23.46 cm
- Print length: 256 pages
Original price was: ₹17,110.00.₹13,688.00Current price is: ₹13,688.00.
Explore the intricate relationship between media and the human mind with “Measuring Psychological Responses To Media Messages” from Routledge Communication Series. This foundational text delves into the methodologies and theories behind understanding how individuals process and react to various media content. Whether you’re a student, researcher, or professional in communication, psychology, or marketing, this book offers essential insights into the psychological impacts of media. Discover key concepts and practical applications for analyzing audience engagement and persuasive communication. Essential reading for anyone seeking to comprehend the sophisticated ways media messages shape our thoughts and behaviors. Get your copy at The Bookish Owl today!
5 in stock