MARKETING RESEARCH: TEXT AND CASES, 2ND EDN
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MARKETING RESEARCH: TEXT AND CASES, 2ND EDN

SKU: 9780789027450

Original price was: ₹695.00.Current price is: ₹660.25.

Unlock the power of modern marketing with “Marketing Research: Text and Cases, 2nd Edition.” This comprehensive guide, perfect for students and practitioners alike, offers a step-by-step approach to designing, conducting, and interpreting market research. Discover cutting-edge strategies, including crucial techniques for conducting effective Internet surveys. Covering both strategic and tactical decisions, this updated edition simplifies complex topics with clear explanations, helpful charts, graphs, and real-world case studies. Engage with practical exercises and an SPSS data disk to hone your analytical skills. Ideal for introductory marketing research courses and professionals seeking guidance for market analysis reports, this textbook equips you with the essential tools for success in today’s dynamic market landscape. Available on The Bookish Owl.

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Description

  • ISBN-10: 9780789027450
  • ISBN-13: 978-0789027450
  • Edition: 2nd
  • Publisher: Routledge
  • Publication date: 31 August 2006
  • Language: English
  • Dimensions: 15.88 x 3.81 x 21.59 cm
  • Print length: 482 pages

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