The Meaning of Branded Objects: Why Some Things Matter More Than Others (Sva Masters in Branding)

Print length: 160 pages
Language: English
Publisher: Rockport Pub
Publication date: 14 October 2025

Name: The Meaning of Branded Objects: Why Some Things Matter More Than Others (Sva Masters in Branding)
SKU: 9780760395196
Availability: InStock

SKU: 9780760395196

Original price was: ₹1,199.00.Current price is: ₹899.25.

Unlock the secrets behind our emotional connections to brands with ‘The Meaning of Branded Objects’ by Dr. Tom Guarriello. This insightful book delves into the psychology of why we form deep attachments to branded products, from luxury goods to everyday essentials. Discover how symbolism, storytelling, and design create powerful resonances that shape personal identity and cultural significance. Perfect for branding professionals, marketers, and anyone fascinated by consumer behavior, this accessible exploration reveals the profound influence brands have on our lives. Understand the art and science of branding, explore brand attachment psychology, and see how everyday objects gain meaning in our world. A must-read from the SVA Masters in Branding series.

5 in stock

Category: Higher Education Textbooks Tag: Tom Guarriello