The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Rockport Universal)

Print length: 215 pages
Language: English
Publisher: Rockport Pub
Publication date: 3 June 2025

Name: The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Rockport Universal)
SKU: 9780760393826
Availability: InStock

SKU: 9780760393826

Original price was: ₹999.00.Current price is: ₹729.27.

Unlock the secrets of compelling branding with ‘The Pocket Universal Principles of Branding.’ This essential guide, a condensed version of a highly-acclaimed reference, distills 100 critical concepts for defining, building, and delivering impactful brands. Perfect for designers, marketers, and entrepreneurs, this portable handbook offers clear, illustrated explanations of key principles like authenticity, social responsibility, and world-building. Each concept is presented in an accessible two-page format, featuring succinct definitions, practical examples, and visual aids. Whether you’re a seasoned professional or just starting, this book provides the foundational knowledge needed to make smarter, more effective branding decisions. A must-have for expanding your design and business acumen from The Bookish Owl.

5 in stock

Category: Higher Education Textbooks Tag: Mark Kingsley