Crisis Management in the Tourism Industry
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Crisis Management in the Tourism Industry

SKU: 9780750659765

Original price was: ₹6,729.17.Current price is: ₹5,383.34.

Navigate the volatile world of tourism with “Crisis Management in the Tourism Industry.” Essential for industry professionals, this book delves into strategies for preparing for and managing crises, from economic downturns to global events. Discover how mass media, consumer behavior, and destination branding are impacted and how to leverage them. Featuring up-to-date international case studies from the UK, Australia, and USA, this guide offers practical insights and proven theories. Written by a World Tourism Organisation expert, it equips tourism businesses with the knowledge to understand reactions, mitigate damage, and ultimately succeed even in challenging times. Essential reading for building resilience in the rapidly growing tourism sector.

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Description

  • ISBN-10: 0750659769
  • ISBN-13: 978-0750659765
  • Publisher: Butterworth-Heinemann Ltd
  • Publication date: 28 May 2003
  • Language: English
  • Dimensions: 15.88 x 2.54 x 23.5 cm
  • Print length: 288 pages

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