CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE
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CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE

SKU: 9780750656771

Original price was: ₹395.00.Current price is: ₹375.25.

Discover the definitive guide to Customer Relationship Management with ‘CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE’. This essential book, from The Bookish Owl, offers a groundbreaking strategic framework built on Professor Payne’s five key processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Enhance your CRM policy’s impact and efficiency with 16 real-world best practice case studies from leading companies like Orange, Siemens, and Sun Microsystems. Featuring insights from industry thought leaders, this book provides a vital look at developing and measuring effective CRM for practitioners and academics alike. Elevate your business strategy with proven marketplace perspectives.

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Description

  • ISBN-10: 9780750656771
  • ISBN-13: 978-0750656771
  • Edition: 1st
  • Publisher: Routledge
  • Publication date: 29 October 2002
  • Language: English
  • Dimensions: 15.88 x 2.54 x 23.5 cm
  • Print length: 320 pages

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