The Fundamentals and Practice of Marketing

Name: The Fundamentals and Practice of Marketing
SKU: 9780750654494
Availability: InStock

SKU: 9780750654494

Original price was: ₹5,710.81.Current price is: ₹4,568.65.

Unlock the core principles of contemporary marketing with ‘The Fundamentals and Practice of Marketing’, 4th Edition. This essential textbook, perfect for students and professionals alike, retains the clarity of previous editions while embracing crucial updates driven by new technology. Explore expanded topics including direct marketing, public relations, integrated marketing planning, and relationship marketing. Dive deep into services marketing, e-commerce, B2B strategies, and the external marketing environment. Featuring new examples and enhanced material on ethics and social responsibility, this book provides a comprehensive and practical guide to modern marketing. Ideal for purchase at The Bookish Owl, it’s your definitive resource for mastering marketing fundamentals.

5 in stock

Category: Higher Education Textbooks Tag: Adrian Mackay